Every great story
has a beginning
Just as for Roald Amundsen, our products are based on his vision and dreams of being prepared for reaching unknown lands.
"What you eat is of the essence"
To eat is a necessity, but to eat intelligently is an art. Health increasingly plays a decisive role in our diet patterns and for achieving a healthy and fulfilling life should start with our lifestyle.
Having a better conscious of natures' rawest form, we acquaintance her as the source who offers the best ways to bring our body and mind into a healthy balance.
Inspired by these values we have developed series of products that evoke the essence of Scandinavia - products for your everyday expeditions.
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DRIVEN BY PASSION
MISSION
BRING CONSUMER
HEALTH AWARENESS
VISION
INTERNATIONAL EXPANSION OF OUR BRANDS,
CULTURE AND HERITAGE
Building international brands for high quality nutritional and natural skincare products, based on Norwegian tradition of High Standards and the heritage of Roald Amundsen.
Reaching the health conscious consumer and offer high quality nutritional products.
We are using strong branding and products of high standard to promote health awareness in a mass market.
WE BELIEVE IN
Authenticity
Being proud of
our origins
Leadership
Being the guide
like past heroes
Quality
Reaching higher standards
Teamwork
Being the guide
like past heroes
ROALD AMUNDSEN
1872 - 1928
The greatest polar explorer
of all time
Roald Amundsen, was an expert in protecting himself and his crew against hostile environments. He benefited from his strict emphasis on proper diet and careful body protection and was the first to reach the South Pole in 1911.
In 1926, he led the first successful expedition to the North Pole with the airship Norge, making him the first person, without dispute, to reach both poles. He is also known for leading the first expedition to sail through the Northwest Passage in the Arctic (1903–1906).
With a strong passion for Roald Amundsen's legacy, we develop all our products based on his philosophy of "preparedness and thorough planning" - products for all of life's expeditions.
«Victory awaits him, who has everything in order.
- Luck we call it.
Defeat is definitely due for him, who has neglected to take the necessary precautions.
- Bad luck we call it»
